Send “semi-automatic” LinkedIn messages with Eloqua.
By automatically queuing messages, but allowing for manual review and modification – you get tremendous efficiency without sacrificing an authentic human-touch.
The semi-automatic sending gives your salespeople far more than a reminder: they have a suggested and pre-personalised message. This can be sent immediately, or modified.
The LinkedIn messages have the same personalisation features as our other channels: field-merges and personalised short-URLs
Insert any field-merge with a click; whether it's a contact field or a custom object.
Every contact gets their own unique short-URL. These links are tracked, so you can see exactly who has responded.
Simply drag and drop the LinkedIn campaign step onto your campaign canvas.
Add an A:B test with a single-click
Create as many different split-test versions as you want, then compare responses to see exactly what works.
See what works.
The built-in dashboard includes:
Summary view: Clickthrough-rate, responses, delivery, and more.
Split-test view: See all this data for each split-test version.
Timeline-view: And this is all summarized over-time in the timeline view.
Contact-activities: See which exact contacts responded, and use this data to directly personalize your campaigns.