You can choose to remove contacts from specific Custom Audiences, as well as add. This gives you greater flexibility – e.g. the ability to automatically remove buyers from advertising audiences as they purchase.
You can view, create, and manage your Custom Audiences directly from Eloqua via the connector – providing a very convenient workflow.
Contacts are matched using both their email address and phone number, considerably increasing match rates
YouTube uses the same targeting lists as Google Adwords, so you can also target YouTube ads using this connector.
To start, you place your Google Ad-Targeting action onto your Campaign Canvas.
Manage Google Ads custom audiences direct from your Eloqua Canvas
Start by choosing which account to use and then simply choose/create your custom audience.
Matching is based upon hashed email address and phone number, using a one-way-only hashing algorithm for enhanced privacy and data-safety. The match-rates will vary. Typically a majority of contacts can be matched, but this will never be 100%.
The Google Adwords connector has already been fully developed. The DoubleClick connector has not been completed yet, but should be available before the project’s completion.