You place the Direct Mail step onto your campaign.
We send a personalized PDF directly to a printer, who posts it for you.
Every contact gets their own "magic short-URL".
These links are tracked, so you can see exactly who responds.
This also lets you personalize landing pages - even without an Eloqua cookie.
You can choose to send traditional letters in envelopes, or postcards.
Personalize your messages with contact & custom object fields.
Run split-tests with a single click.
Compare click-through rate to see what works.
See what works with powerful reporting. See which specific contacts have responded, and use that to personalize & target your campaigns (just like you already do with emails).
Insert any field-merge with a click; whether it's a contact field or a custom object.
Every contact gets their own unique short-URL. These links are tracked, so you can see exactly who has responded.
Our special short-URLs let you personalize your Eloqua landing-pages too, including:
- Field merges
- Dynamic content
- Pre-populated (or invisible) forms
No cookie? No problem!
This works even when the contact doesn't have any Eloqua cookie.
Simply click between the formats. A postcard has an image, but you can send more content with a letter.
To use Direct Mail for Eloqua, simply place the Direct Mail action onto your Eloqua Campaign Canvas
Add an A:B test with a single-click
Create as many different split-test versions as you want, then compare click-through rate to see exactly what works.
See what works.
The built-in dashboard includes:
Summary view: Clickthrough-rate, responses, delivery, and more.
Split-test view: See all this data for each split-test version.
Timeline-view: And this is all summarized over-time in the timeline view.
Contact-activities: See which exact contacts responded, and use this data to directly personalize your campaigns.