Our Facebook Advertising connector adds a new campaign step to Eloqua.
You can choose to remove contacts from specific Custom Audiences, as well as add. This gives you greater flexibility – e.g. the ability to automatically remove buyers from advertising audiences as they purchase.
You can view, create, and manage your Custom Audiences directly from Eloqua via the connector – providing a very convenient workflow.
Contacts are matched using both their email address and phone number, considerably increasing match rates
Instagram Advertising can also use Facebook Custom Audiences, so the same workflow can allow highly-targeted advertising within Instagram as well as Facebook.
To start, you place our Facebook Ad-Targeting action onto your Campaign Canvas.
Manage Facebook custom audiences straight from your Eloqua canvas
Start by choosing which account to use, choose your mode and then simply choose/create your custom audience.
Matching is based upon hashed email address and phone number, using a one-way-only hashing algorithm for enhanced privacy and data-safety. The match-rates will vary. Typically a majority of contacts can be matched, but this will never be 100%